One of the most gratifying days of the month within my business? Report Day.
"Report Day" is actually more like three weeks, as it really begins on the first day of each month, when I pull the data and stats for each client's success across social media. I then compile a short point-form of where I need to direct strategy in the upcoming month. Over the next few weeks, I analyze and compare with last month's reports with external help. After all, an outside professional opinion helps me identify any weaknesses or spots for opportunity in my social strategies for my clients.
As an entrepreneur, you're always waiting to see the fruits of your labours. You could wait forever, so you have to learn to find joy in the process. One small piece I can pick from the metaphorical success tree? The numbers speak volumes. I don't need to tell you why you should be reporting, but if you don't already, there's a couple of things that might make you want to. How would you like to see...
- increased traffic to your website
- climbing page likes
- unique visits and impressions to your social channels
- unprompted, spontaneous positive testimonials
- increasingly effective (with lowered costs) click campaigns
- conversions for listing appointments
The goods news, if you're doing social media effectively and with a solid strategy, you should begin to see all or most of those items within just a short period of time.
If you'd like a FREE social media audit for the month of May, and if you're a real estate professional (and I don't already work with someone in your market) I have THREE left this month. It can be helpful to determine first where you are, in order to get to where you want to be. Contact me for yours!
If you can't measure it, you can't manage it.
Have a powerful day.